The Giannis Collection by JBL

To commemorate Giannis Antetokounmpo’s collaboration with JBL, I pitched and executed acreative strategy to release four custom JBL Endurance Peak 3 designs, inspired by Giannis.

Prior to the release of this collection, the brand had not utilized their product personalization tool to create customizable collections inspired by their ambassadors. I pitched the idea to all the stakeholders involved and worked to bring the designs to the public.

Year: 2023
Role: Design Director, Project Manager, & Video Director
Output: Collection Landing Page, Social Media Banners, Video Assets
Copy: Marisa Harber
Cinematographer: Wil Suarez
Editor: Wil Suarez
Sound Design: Wil Suarez
Models: Zach Brown & Gary Redden